---
title: iBroker Blog  | real estate strategy
description: real estate strategy | The iBroker Blog offers business and technology information, tips and advice of interest to North American real estate Brokers
---

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- Features 
    - [Transactions](https://www.goibroker.com/transactionmanagement)
    - [Financials](https://www.goibroker.com/financialmanagement)
    - [Recruiting](https://www.goibroker.com/manage-recruitment)
    - [Integrations](https://www.goibroker.com/integrations)
- Resources 
    - [Testimonials](https://www.goibroker.com/testimonials)
    - [Broker Tips & Info](https://www.goibroker.com/broker-tips-and-information)
    - [Training & Support](https://www.goibroker.com/training-and-support)
    - [FAQ](https://www.goibroker.com/faq)
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## [Don't Make These 15 Mistakes When Planning a Technology Change](https://www.goibroker.com/blog/15-mistakes-to-avoid-when-planning-a-technology-change)

 Posted by [Jocelynne Haslett](https://www.goibroker.com/blog/author/jocelynne-haslett) on 1/7/19 4:47 PM

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[![](https://www.goibroker.com/hubfs/whiteboard_meeting_341x241px.jpg)](https://www.goibroker.com/blog/15-mistakes-to-avoid-when-planning-a-technology-change)

<https://www.goibroker.com/hubfs/TheProfitCentre_BrokerageProfitAnalysisReport.pdf>

Brokers know that change is inevitable if they are going to stay competitive and enjoy continued success. Given technology advances so quickly, without change office systems can quickly become dated, making recruitment and retention - the cornerstone of any real estate business - a challenge. But a technology change to a key system can be disruptive and overwhelming for those involved. How do you lead the organization through it to mitigate resistance and instead inspire support and excitement?

[Read More](https://www.goibroker.com/blog/15-mistakes-to-avoid-when-planning-a-technology-change)

 Topics: [Office Management](https://www.goibroker.com/blog/topic/office-management), [back office](https://www.goibroker.com/blog/topic/back-office), [iBroker](https://www.goibroker.com/blog/topic/ibroker), [real estate strategy](https://www.goibroker.com/blog/topic/real-estate-strategy), [brokers](https://www.goibroker.com/blog/topic/brokers), [technology](https://www.goibroker.com/blog/topic/technology), [change management](https://www.goibroker.com/blog/topic/change-management)

## [Broker Insights: 2018 NAR Technology Report](https://www.goibroker.com/blog/broker-insights-nar-technology-report)

 Posted by [Jocelynne Haslett](https://www.goibroker.com/blog/author/jocelynne-haslett) on 12/6/18 5:29 AM

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[![](https://www.goibroker.com/hubfs/NARTechSurveyFeature_341x241px-1.png)](https://www.goibroker.com/blog/broker-insights-nar-technology-report)

<https://www.goibroker.com/hubfs/TheProfitCentre_BrokerageProfitAnalysisReport.pdf>

The National Association of REALTORS®\* recently surveyed its members about the current technology landscape in the real estate industry. The published results offer Brokers some valuable insights into technology trends, needs, wants and perceptions they may want to consider when planning out their strategies and technology spend for 2019. 

[Read More](https://www.goibroker.com/blog/broker-insights-nar-technology-report)

 Topics: [Office Management](https://www.goibroker.com/blog/topic/office-management), [back office](https://www.goibroker.com/blog/topic/back-office), [iBroker](https://www.goibroker.com/blog/topic/ibroker), [real estate strategy](https://www.goibroker.com/blog/topic/real-estate-strategy), [brokers](https://www.goibroker.com/blog/topic/brokers), [nar](https://www.goibroker.com/blog/topic/nar), [technology](https://www.goibroker.com/blog/topic/technology)

## [Brokerage Benchmark & Averages Report](https://www.goibroker.com/blog/brokerage-benchmark-averages-report)

 Posted by [Jocelynne Haslett](https://www.goibroker.com/blog/author/jocelynne-haslett) on 11/22/18 3:24 PM

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[![](https://www.goibroker.com/hubfs/brokerage_benchmark_report_341x241px.jpg)](https://www.goibroker.com/blog/brokerage-benchmark-averages-report)

<https://www.goibroker.com/hubfs/TheProfitCentre_BrokerageProfitAnalysisReport.pdf>

In order to run a profitable real estate brokerage, Brokers need to know and understand the metrics that impact the bottom line. Only then can they make profit predictable and set themselves up for long-term growth. Also, knowing how your financial metrics compare with others is invaluable when making strategic financial and operational decisions - especially if you're contemplating a merger, acquisition or exit strategy. However, many Brokers don’t know where to access accurate data to compare with or they question the reliability of the data they do have.

[Read More](https://www.goibroker.com/blog/brokerage-benchmark-averages-report)

 Topics: [Office Management](https://www.goibroker.com/blog/topic/office-management), [back office](https://www.goibroker.com/blog/topic/back-office), [iBroker](https://www.goibroker.com/blog/topic/ibroker), [real estate strategy](https://www.goibroker.com/blog/topic/real-estate-strategy), [brokers](https://www.goibroker.com/blog/topic/brokers), [peter mueller](https://www.goibroker.com/blog/topic/peter-mueller), [benchmark](https://www.goibroker.com/blog/topic/benchmark)

## [What's Your Retention Carrot?](https://www.goibroker.com/blog/what-is-your-retention-carrot)

 Posted by [Jocelynne Haslett](https://www.goibroker.com/blog/author/jocelynne-haslett) on 10/16/18 4:00 PM

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[![](https://www.goibroker.com/hubfs/Carrot_Incentive_341x241px.jpg)](https://www.goibroker.com/blog/what-is-your-retention-carrot)

Successful brokers understand that recruiting and retaining talent are essential to maximizing their growth potential. Many would agree that getting talent in the door is the easier step. It's getting them to stay for the long haul that is the challenge. It can be a significant investment of time and money to nurture and recruit top talent. The last thing you want is for your new recruit to leave prematurely. But, how do you get them to stay? What carrots, or incentives, should you dangle to cultivate loyalty among your agents? 

[Read More](https://www.goibroker.com/blog/what-is-your-retention-carrot)

 Topics: [Office Management](https://www.goibroker.com/blog/topic/office-management), [iBroker](https://www.goibroker.com/blog/topic/ibroker), [recruitment](https://www.goibroker.com/blog/topic/recruitment), [retention](https://www.goibroker.com/blog/topic/retention), [real estate strategy](https://www.goibroker.com/blog/topic/real-estate-strategy), [brokers](https://www.goibroker.com/blog/topic/brokers)

### Recent Posts

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- [Office Management (26)](https://www.goibroker.com/blog/topic/office-management)
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- [Integration (7)](https://www.goibroker.com/blog/topic/integration)
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- [opportunity cost (4)](https://www.goibroker.com/blog/topic/opportunity-cost)
- [real estate strategy (4)](https://www.goibroker.com/blog/topic/real-estate-strategy)
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- [Real Estate (3)](https://www.goibroker.com/blog/topic/real-estate)
- [productivity (3)](https://www.goibroker.com/blog/topic/productivity)
- [retention (3)](https://www.goibroker.com/blog/topic/retention)
- [Brokerage (2)](https://www.goibroker.com/blog/topic/brokerage)
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- [real estate leaders (1)](https://www.goibroker.com/blog/topic/real-estate-leaders)
- [survey (1)](https://www.goibroker.com/blog/topic/survey)
- [video (1)](https://www.goibroker.com/blog/topic/video)

see all

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