In order to run a profitable Real Estate Brokerage, one needs to know and understand the metrics involved in running one’s business. One of these metrics, which we consider to be the most important metric, is the GROSS PROFIT PER REALTOR (GPPR) metric.  This metric is critical to obtaining your Gross Profit per Realtor Objective (GPPRO).

Is your profitability tied to your ability to use a certain type of software? Spending too much time buried in Excel spreadsheets or complex applications? Prefer to spend time on money-making activities? Is your software defining your business by needing to hire a specialized skill set to manage it? 

If you are answering "yes" to these questions, you are not alone. Many Broker/Owners are eager to take back the reins from their software, and re-focus on what they do best - grow their business!  Consider Cameron Keegan's story. You may relate: